I was going to write about this last week but as usual I forgot. This weekend brought back the reminder of the subject.
Labor Day weekend the Bay Bridge was closed for maintenance for three days. That’s ok, everything needs a brake sometimes to rest and recoup.
The thing that really got to me was the months prior to the closing there were lighted signs on the freeway, constant reminder of the closure was broadcasted on radio and TV and newspaper. Every possible way to inform the public of the closure was used. Two weeks prior to the closing I heard a radio interview with the person in charge of informing the public of the closer of the Bay Bridge. This man explained the amount of effort, time and money put into this public announcement. He concluded that almost ONE million dollars was spent on informing the public.
Was it worth it? How many people ambled down the freeway to go into the city and saw a block and detour made to reroute cars to one of the other bridges?
I personally feel that almost one million dollars is a heck of a lot of money to spend on this incident. I am always one to budget. Are we Northern Californians so stupid that a simple sign on the freeway and publication in the paper the week before is not sufficient to get the message through?
I guess they figure if we No. Californians are dumb enough to spend the highest prices in the nation for a home, gas, and food, then we certainly need this type of repetitive expensive reminder.